Born and raised in Swansea, South Wales, I studied Politics, Philosophy and Economics at Hertford College, Oxford University. Needless to say, after that, I was hungry for the real world. 

Within initial marketing roles, I found myself challenging creative, hunting for a deeper understanding, and sharing my recommendations. I needed to channel this energy.

At C Space London, an insight and innovation consultancy, I was stretched by progressive thinkers and challenged within a compassionate, entrepreneurial culture. It set within me the belief that there is a better way to do business.

As a leader and consultant, I have experience across a wide range of cultures, teams, organisations and sectors. The insight that’s shaped me most: that long term growth and resilience comes from the ability to cultivate ‘mutual value’. This is jargon speak for: those that are able to adapt and thrive over time tend to give as well as get.

I’ve seen first hand the power of human-centric approaches to achieve exactly this. And while this is often not the norm, it’s also not surprising. Businesses and organisations are highly artificial constructs. If we balance this out with what comes more naturally to us, it tends to help.

As a freelancer, I’m revelling in the opportunity to push this philosophy further. To apply it across industries, experiment with new approaches, and be lighter and faster on my feet.

I work with clients at that moment in time when something needs to shift. e.g. a scale-up struggling with the challenges that come with growth; a legacy brand that needs to reimagine the future; or non-profit launching a new venture.