I harness the power of insight, storytelling and co-creation.
I’ve experienced first hand the power of human-centric approaches to help organisations move forward with energy and intention, together.
Nia Evans.
Strategy and Insight Director based in Berlin, Germany.
Born and raised in Swansea, South Wales, I studied Politics, Philosophy and Economics at Hertford College, Oxford University. Needless to say, after that, I was hungry for the real world.
Within initial roles, I found myself challenging creative, hunting for a deeper understanding, and sharing recommendations. I wanted to channel this energy.
At C Space London, an insight and innovation consultancy, I delivered transformational programmes. Often working in partnership with clients over the long-term (up to 5 years). I was stretched by progressive thinkers and challenged within a compassionate, entrepreneurial culture. It set within me the belief that there is a better way to do business.
As a leader and consultant, I have experience across a wide range of cultures, teams, organisations and sectors. What’s struck me throughout, is the tension between ‘now’ and ‘next’. Everyday decisions that make sense now, can often make it harder to make changes that safeguard the future. Equally, to create something new, we need to leave something behind.
I’ve seen first hand the power of human-centric approaches to help organisations to address this tension. To build bolder strategic growth plans; to navigate reality with intention; and to harness the power of their teams to get there.
As a freelancer, I’m revelling in the opportunity to push this philosophy further. To apply it across industries, experiment with new approaches, and be lighter and faster on my feet.
Key clients
Google, YouTube, Samsung, the Gavi Alliance, the Norwegian Refugee Council, Allianz, Audi, DSM, Gore-Tex, Jägermeister, Mondeléz, Sanofi, Takeda.
Areas of expertise
Brand, Communications and Marketing strategy; Customer Strategy; Audience and Targeting Strategy; Branding; Communications; Creative Development; Consumer Insight; Business Strategy; Organisational Change; Sales and New Market Expansion.
Techniques
Qualitative Research (online communities, interviews, focus groups); Co-creation & Open Innovation; Facilitation (workshops, team events), Quantitative Research; Client Service; Business Development; Leadership & Management.